# Spreng Thomson

## About

Our team help ambitious, entrepreneurial organisations to achieve their goals. We're brand builders, crisis communicators, media relations experts, digital strategists, trainers and facilitators.

- Verified: Yes

## Services

### Public Affairs Consulting
- [Corporate Communications Strategy](https://bilarna.com/services/public-affairs-consulting/corporate-communications-strategy)

## Frequently Asked Questions

**Q: How can strategic communications help a business during a crisis or major project?**
A: Strategic communications provide a critical framework for managing public perception and stakeholder confidence during a crisis or major project like a corporate acquisition or infrastructure launch. The primary function is to control the narrative, mitigate reputational damage, and maintain trust. This involves developing clear, consistent messaging for all stakeholders, including employees, investors, customers, and the media. Proactive media relations can shape balanced coverage, while digital strategy monitors and addresses public sentiment online. For major projects, communications highlight economic benefits, community impact, and sustainability credentials to secure public and political support. Effective crisis communication plans include rapid response protocols, spokesperson training, and scenario planning to ensure the organization speaks with one credible voice, turning potential threats into opportunities to demonstrate transparency and resilience.

**Q: What are the key factors to consider when choosing a PR and communications agency?**
A: When choosing a PR and communications agency, key factors to consider include the agency's proven sector expertise, its track record in delivering measurable results, and the strategic fit with your organization's culture and goals. First, evaluate their experience in your specific industry, such as energy, technology, or healthcare, as this ensures understanding of regulatory landscapes and key media contacts. Second, review case studies for evidence of successful campaigns, crisis management, or reputation building, looking for concrete outcomes like increased media coverage or positive sentiment shift. Third, assess their service range—ensuring they offer integrated solutions from media relations and digital strategy to crisis communications. Finally, consider the team's seniority and accessibility, as a direct relationship with experienced strategists is crucial for responsive and effective partnership, rather than being assigned to junior staff.

## Links

- Profile: https://bilarna.com/provider/sprengthomson
- Structured data: https://bilarna.com/provider/sprengthomson/agent.json
- API schema: https://bilarna.com/provider/sprengthomson/openapi.yaml