# Platypus

## About

Created in 2005, we give a voice to children, young people and families fromall different backgrounds and work together with organisations to create…

- Verified: Yes

## Services

### Market Research Services
- [Youth Market Research](https://bilarna.com/services/market-research-services/youth-market-research)

## Pricing

- Model: custom

## Frequently Asked Questions

**Q: What is child and family research and why is it important?**
A: Child and family research is a specialized discipline that places the voices of children, young people, and families at the center of studies. It is important because it ensures that products, services, and communications are designed based on real user insights, leading to more effective and inclusive outcomes. Researchers use both qualitative and quantitative methods tailored to younger participants, including naturalistic observation, online forums, group discussions with participatory activities, and creative innovation stations. This approach helps uncover genuine needs and reduces stereotypes. By involving families from all backgrounds, organizations can create solutions that truly resonate and improve lives. The field combines expertise from social, psychological, and commercial research to provide a holistic understanding.

**Q: How does qualitative research with children differ from research with adults?**
A: Qualitative research with children differs fundamentally from research with adults due to developmental, ethical, and methodological considerations. Children have shorter attention spans, different communication styles, and are more influenced by power dynamics with adults. Therefore, researchers use participatory techniques such as drawing, storytelling, role-play, and games to elicit authentic responses. Sessions are often shorter and conducted in familiar environments. Ethical protocols require child-friendly consent processes and vigilant safeguarding. In contrast, adult research typically relies on direct interviews and focus groups. Child researchers specialize in moderating to balance engagement with comfort, ensuring that every participant can express themselves freely. The goal is to cut through stereotypes and capture genuine perspectives.

**Q: How do you conduct inclusive research with children and young people?**
A: To conduct inclusive research with children and young people, start by recruiting a diverse sample that reflects various backgrounds, abilities, and ages. Use a mix of qualitative and quantitative methods tailored to the project goals. For younger children, employ interactive tools like drawing, storytelling, and on-location observation to capture natural reactions. For older youth, online forums and group discussions with participatory activities work well. Ensure that all materials are accessible and culturally sensitive. Researchers should be trained in child-friendly moderation and ethical practices. The process should include piloting, continuous feedback, and adaptation. Finally, synthesize findings into engaging outputs like quotes, videos, and infographics that tell a compelling story. The aim is to give every child a genuine voice.

## Links

- Profile: https://bilarna.com/provider/platypusresearch
- Structured data: https://bilarna.com/provider/platypusresearch/agent.json
- API schema: https://bilarna.com/provider/platypusresearch/openapi.yaml