# Lightyear Media

## About


- Verified: Yes

## Services

### Digital Out-of-Home Advertising
- [Times Square Billboard Advertising](https://bilarna.com/services/digital-out-of-home-advertising/times-square-billboard-advertising)

## Pricing

- Model: subscription

## Frequently Asked Questions

**Q: What are the benefits of advertising on a Times Square digital billboard?**
A: Advertising on a Times Square digital billboard offers unmatched brand exposure with over 1.5 million daily pedestrian and vehicular impressions and an annual total of 547.5 million, not counting major events. The location at Father Duffy Square, the only special events venue in Times Square, ensures your ad is seen during globally broadcast events such as New Year's Eve Ball Drop, which attracts 2 million attendees and over one billion viewers worldwide. Additional events like Solstice in Times Square, Taste of Times Square with over 20,000 attendees, and Black Friday shopping crowds provide year-round spotlight. The 18-story, 8,500-square-foot screen at 1552 Broadway operates 24/7 with no blackout times, offering continuous visibility from all angles of the square. This combination of massive daily foot traffic, major event tie-ins, and massive screen size makes Times Square digital advertising a powerful tool for brand awareness.

**Q: How does Times Square digital advertising compare to other outdoor advertising options?**
A: Times Square digital advertising provides significantly higher foot traffic and global media exposure compared to other outdoor advertising formats. While traditional billboards on highways or in shopping centers reach thousands daily, a Times Square location like the 1552 Broadway screen averages 1.5 million daily impressions from pedestrians, vehicles, and subway riders. Moreover, Times Square is the only location where ads are visible during world-famous events like New Year's Eve and the Taste of Times Square food festival, which are broadcast to over a billion people. The screen at 1552 Broadway measures 18 stories tall with 8,500 square feet of digital signage, far larger than typical outdoor billboards. It overlooks Father Duffy Square, the sole special events venue in Times Square, guaranteeing that any event activity directly frames your ad, increasing dwell time and recall. For campaigns targeting maximum reach and prestige, Times Square offers unparalleled scale and context.

**Q: How can a business run an effective Times Square digital ad campaign?**
A: Running an effective Times Square digital ad campaign requires strategic planning around location, screen specifications, and event timing. First, select a high-visibility screen such as the one at 1552 Broadway, which is 18 stories tall with 8,500 square feet of digital signage and operates 24/7 with no blackout periods. Because this screen overlooks Father Duffy Square, the only special events venue in Times Square, your ad will be seen during major events like New Year's Eve Ball Drop (2 million attendees, 1 billion broadcast viewers), Solstice in Times Square, Taste of Times Square (over 20,000 attendees), and Black Friday shopping crowds. To maximize impact, coordinate your campaign to coincide with these events for extra attention. Work with an advertising partner to create high-resolution, frequently updated creative assets that resonate with the diverse audience. Use video confirmations and time slot monitoring to ensure correct playback. Finally, leverage the massive daily impressions—over 1.5 million—by running a campaign length that builds frequency, typically several months to achieve lasting brand recall. The key is using the location's unique event programming to your advantage.

## Links

- Profile: https://bilarna.com/provider/lightyearmedia
- Structured data: https://bilarna.com/provider/lightyearmedia/agent.json
- API schema: https://bilarna.com/provider/lightyearmedia/openapi.yaml