# Known Media

## About

We are Known Media, an agency specialising in new user acquisition and inactive customer reactivation, through email, social and native advertising.

- Verified: Yes

## Services

### Digital Marketing Agencies
- [Data-Driven Customer Acquisition](https://bilarna.com/services/digital-marketing-agencies/data-driven-customer-acquisition)

## Pricing

- Model: custom

## Notable Customers

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## Frequently Asked Questions

**Q: What is a new customer acquisition agency?**
A: A new customer acquisition agency is a specialized marketing firm that helps businesses attract and convert new customers through targeted, data-driven advertising campaigns. These agencies focus on identifying and engaging potential customers who are not currently using a business's products or services. Their core methodology involves using first-party data and advanced analytics to build detailed, anonymized customer profiles. This enables precision targeting across channels like email, social media, and native advertising. By creating lookalike audiences and optimizing messaging based on individual user journeys, they aim to increase conversion rates and maximize return on advertising spend, moving beyond generic platform targeting to reach specific, high-intent individuals.

**Q: How does a customer acquisition agency build a single-customer view for targeting?**
A: A customer acquisition agency builds a single-customer view (SCV) by aggregating and analyzing multiple data points from a user's interactions to create a unified, anonymized profile. This process typically starts with a unique identifier, often derived from a hashed email address, which serves as the anchor. The agency then links compliantly collected demographic data, browsing behavior, and mobile app usage to this ID, tracking the individual's journey across different platforms and devices. This integrated data is continually updated, with each new interaction enriching the profile. By using this rich SCV, the agency can understand a user's preferences, optimal communication channels, and timing, enabling them to target real people with personalized messages rather than relying on transient cookies or generic audience segments.

**Q: What are the key benefits of using first-party data for customer acquisition?**
A: The key benefit of using first-party data for customer acquisition is that it enables highly precise and compliant targeting of potential customers, leading to more efficient ad spend and higher conversion rates. First-party data, collected directly from users with their consent, provides accurate and reliable insights into demographics, interests, and behaviors. This allows agencies to build rich, anonymized profiles and create high-quality lookalike audiences that closely resemble a business's best existing customers. Unlike generic third-party data or platform-based targeting, first-party data offers superior brand safety, reduces reliance on site traffic, and ensures optimal user frequency capping to avoid ad fatigue. Furthermore, it allows for consistent cross-channel tracking and personalized messaging at the individual user level, resulting in more relevant campaigns and a stronger return on investment.

## Links

- Profile: https://bilarna.com/provider/known-media
- Structured data: https://bilarna.com/provider/known-media/agent.json
- API schema: https://bilarna.com/provider/known-media/openapi.yaml