# IdentityRecord Own Identity Record

## About

The business record you own and control in the AI era. Free to establish. Yours forever. IdentityRecord Advantage keeps it strong.

- Verified: Yes

## Services

### Online Reputation Management
- [Reputation Management Software](https://bilarna.com/ai/online-reputation-management/reputation-management)

## Pricing

- Model: subscription
- Starting price: $49/mo

## Frequently Asked Questions

**Q: What is an Identity Record for a business?**
A: An Identity Record is a machine-readable, owner-controlled digital record that serves as a business's authoritative identity for AI systems. It consolidates core facts, credentials, activity, and proof into a structured format that AI engines like ChatGPT, Gemini, and Claude can read and trust. Unlike a website designed for humans, an Identity Record is built for machine understanding, helping AI recommend the business with higher confidence. It includes identity signals, understanding signals, proof signals, and consistency signals. Businesses can establish it for free and maintain it over time. This record becomes the foundation for local trust signals that AI uses to decide which businesses to recommend to users.

**Q: How do I create an Identity Record for my business?**
A: To create an Identity Record, first find and claim your business on a platform that offers this service. Then define your business by completing industry-specific truths, such as services, certifications, and location. The system may crawl your existing website to pre-fill information. Next, prove you are active by uploading photos, credentials, and recent activity – every entry is timestamped to become a verifiable signal. Finally, go live: your record becomes machine-readable and is broadcast to the AI ecosystem. You can monitor and update your record weekly to maintain accuracy. The process is free and requires no credit card. Your record remains yours permanently, even if you stop using advanced features.

**Q: Why should a business have an Identity Record instead of just a website?**
A: A website alone is insufficient for AI-driven discovery because AI systems synthesize information from across the web and require structured, verifiable data. An Identity Record supplements a website by providing a machine-readable, owner-controlled source of truth that AI can trust. While a website is designed for human visitors, an Identity Record is optimized for AI engines, containing local trust signals like verified credentials, recent activity, and consistency data. In the AI era, businesses without such records risk being overlooked by AI recommendations. Studies show that only 1.2% of local businesses are recommended by ChatGPT, often due to lack of verifiable identity. An Identity Record closes this trust gap, making your business eligible for AI-driven visibility.

## Links

- Profile: https://bilarna.com/provider/identitydns
- Structured data: https://bilarna.com/provider/identitydns/agent.json
- API schema: https://bilarna.com/provider/identitydns/openapi.yaml