# Physical Web IoT Apps

## About

Internet of Things (IoT) - offer new services, reshape the customer experience, and enter new markets

- Verified: Yes

## Services

### Proximity Marketing
- [Beacon Marketing Solutions](https://bilarna.com/services/proximity-marketing/bluetooth-beacon-marketing-solutions)

## Pricing

- Model: custom

## Frequently Asked Questions

**Q: What is beacon technology and how does it work?**
A: Beacon technology is a system of small, low-energy Bluetooth transmitters that broadcast signals to nearby smart devices to enable proximity-based interactions. These devices use protocols like Apple's iBeacon or Google's Eddystone to transmit unique identifiers or small data packets. When a compatible mobile device with Bluetooth enabled comes within range, it detects the signal and can trigger pre-programmed actions, such as sending a notification, delivering content, or recording a location visit. Beacons are typically battery-powered, inexpensive, and work by creating micro-location awareness, allowing businesses to detect a user's precise physical presence and context. Common applications include proximity marketing in retail, navigation in exhibition centers, and personalized customer experiences in hospitality.

**Q: What are the main business benefits of using beacon technology for proximity marketing?**
A: The main business benefits of using beacon technology for proximity marketing are hyper-targeted customer engagement, increased foot traffic conversion, and valuable data collection on customer behavior. By detecting a customer's exact location within a store or venue, beacons enable businesses to send contextually relevant offers, information, or welcome messages directly to their smartphones at the optimal moment. This increases the likelihood of an immediate purchase or interaction. For example, a retail store can send a discount coupon when a customer lingers near a specific product display. In exhibition centers, beacons can guide visitors and push schedule updates. The technology also provides analytics on dwell times, popular zones, and visit frequency, helping businesses optimize store layouts and marketing campaigns. Furthermore, it creates new, seamless customer experiences that can differentiate a brand from competitors.

**Q: How do iBeacon and Eddystone protocols differ in beacon technology?**
A: iBeacon and Eddystone are the two dominant Bluetooth beacon protocols that differ primarily in their technical specifications, compatibility, and data broadcasting capabilities. iBeacon is Apple's proprietary protocol, launched in 2013, and is optimized for iOS ecosystems. It broadcasts a static packet containing a UUID, Major, and Minor value to identify the beacon and its location. Eddystone, launched by Google in 2015, is an open cross-platform protocol that supports multiple frame types: Eddystone-UID (similar to iBeacon's static ID), Eddystone-URL (broadcasts a web address), Eddystone-TLM (sends telemetry data like battery level), and Eddystone-EID (provides encrypted ephemeral identifiers for security). The key difference is that Eddystone-URL allows beacons to broadcast a web link directly without needing a dedicated app, while iBeacon requires an app to interpret the signal. Eddystone's telemetry and security features also offer more flexibility for device management and secure use cases.

## Links

- Profile: https://bilarna.com/provider/fdh
- Structured data: https://bilarna.com/provider/fdh/agent.json
- API schema: https://bilarna.com/provider/fdh/openapi.yaml