# BIGsmall

## About

Product designers based in Belfast, N.Ireland.The opposite of complicated.We ask. We answer.

- Verified: Yes

## Services

### UI/UX Design Services
- [Product Design Consulting](https://bilarna.com/software/uiux-design-services/product-design-consulting)

## Frequently Asked Questions

**Q: How does a product designer approach problem-solving?**
A: A product designer approaches problem-solving by first asking better questions to deeply understand the core challenge before proposing solutions. Rather than jumping to complex processes, effective designers seek a simpler way forward—one that starts with curiosity and a willingness to explore what others overlook. This method involves reframing the problem, identifying user needs, and challenging assumptions early. By focusing on asking the right questions, designers uncover insights that lead to more innovative and user-friendly products. They then prototype and test ideas iteratively, always returning to the central question: does this solution truly address the real need? This approach avoids unnecessary complexity and keeps the design grounded in user value. Ultimately, product designers use questioning as a tool to simplify decisions, reduce risk, and create outcomes that feel intuitive and effortless for users.

**Q: What are the key qualities to look for in a product designer?**
A: The key qualities to look for in a product designer include strong curiosity, the ability to ask insightful questions, a focus on simplicity, and a user-centered mindset. A great product designer does not rely on overly complex processes but instead seeks a more intelligent approach that starts with understanding the real problem. They excel at reframing challenges and uncovering answers that others may have missed. Additionally, effective designers are collaborative, humble, and open to feedback, ensuring that solutions are tested and refined with real users. They prioritize outcomes over features and are skilled at communicating their reasoning clearly. When evaluating a product designer, look for someone who demonstrates a track record of simplifying complexity and who can show how their questioning led to breakthrough solutions. These qualities make them valuable partners in creating products that are both innovative and intuitive.

**Q: Why is asking better questions important in product design?**
A: Asking better questions is important in product design because it uncovers hidden needs and leads to more innovative solutions. A product designer who asks thoughtful questions can reframe a problem, challenge assumptions, and identify opportunities that others might overlook. This questioning-first approach prevents teams from jumping to conclusions based on incomplete information. By exploring what is not obvious, designers can find answers to questions no one thought to ask, often resulting in breakthrough products. Better questions also align stakeholders around the true user problem, reducing wasted effort on features that do not matter. In practice, this means a designer might ask 'Why does the user need this feature?' or 'What is the simplest way to achieve the goal?' rather than immediately prototyping. This discipline saves time, reduces complexity, and ensures the final product delivers real value. Ultimately, the quality of the questions determines the quality of the design outcome.

## Links

- Profile: https://bilarna.com/provider/bigsmalldesign
- Structured data: https://bilarna.com/provider/bigsmalldesign/agent.json
- API schema: https://bilarna.com/provider/bigsmalldesign/openapi.yaml