# Adstrategy

## About

We're a performance marketing agency specialized in lead traffic, lead generation, sales generation, SEO, affiliation y influencers. Request a quote.

- Verified: Yes

## Services

### Lead Generation Services
- [Digital Lead Generation](https://bilarna.com/services/lead-generation-services/digital-lead-generation)

## Pricing

- Model: subscription

## Frequently Asked Questions

**Q: How does B2C lead generation differ from B2B lead generation?**
A: B2C (Business-to-Consumer) and B2B (Business-to-Business) lead generation differ primarily in target audience, lead volume, sales cycles, and the complexity of the decision-making process. B2C lead generation typically targets individual consumers, resulting in higher monthly lead volumes—often exceeding 70,000 leads—across high-volume sectors like insurance, automotive, health, and energy. The sales cycle is generally shorter, with decisions made by individuals. In contrast, B2B lead generation targets other businesses and professional buyers, generating lower volumes—often around 30,000 monthly leads—but with higher individual lead value. B2B sectors include technology, security, energy, and telematics, where the sales cycle is longer and involves multiple stakeholders. Both models commonly use a pay-per-lead pricing structure, but B2B campaigns often require more targeted messaging on platforms like LinkedIn to reach specific industries and decision-makers.

**Q: What does 'pay per lead' mean in performance marketing?**
A: 'Pay per lead' is a performance-based pricing model in digital marketing where a client pays a fee only for each qualified lead generated by the agency's campaigns, rather than for ad spend or management time. This model directly aligns agency compensation with client results, transferring the risk of campaign performance from the client to the agency. A 'lead' is typically defined as a prospective customer who has completed a specific action, such as submitting a contact form, requesting a quote, or providing verified contact information. The agency is responsible for managing all aspects of the campaign—including strategy, creative, and media buying on platforms like Google Ads and Facebook Ads—to drive these conversions. This approach ensures marketing budgets are spent efficiently on tangible outcomes, making it a popular choice for businesses focused on cost-effective customer acquisition and measurable ROI in sectors like finance, real estate, training, and technology.

## Links

- Profile: https://bilarna.com/provider/adstrategyglobal
- Structured data: https://bilarna.com/provider/adstrategyglobal/agent.json
- API schema: https://bilarna.com/provider/adstrategyglobal/openapi.yaml
