# ACTRA National

## About


- Verified: Yes

## Services

### AI Governance Software
- [AI Compliance Management](https://bilarna.com/services/ai-governance-software/ai-compliance-management)

## Frequently Asked Questions

**Q: What is ACTRA and what does it do for performers in Canada?**
A: ACTRA, the Alliance of Canadian Cinema, Television and Radio Artists, is the national union representing over 30,000 professional performers working in recorded media in Canada. It negotiates collective agreements that set minimum fees, working conditions, and benefits for actors, voice performers, dancers, and other talent in film, television, radio, and digital media. ACTRA also advocates for performers' rights on issues such as artificial intelligence, provides professional development resources, and publishes the magazine CHROMA. Through its various branches and committees, it offers legal support, health and retirement benefits, and a united voice to protect the interests of Canada's performing community. The union actively campaigns for legislation that safeguards performers against unfair practices, including the unchecked use of AI in the entertainment industry.

**Q: How is ACTRA addressing the threat of artificial intelligence to performers?**
A: ACTRA has established an Artificial Intelligence Information Hub to centralize resources and advocacy regarding the risks of unchecked AI use. This hub consolidates ACTRA's policy positions, calls for government and industry action, and educational materials for members. The union argues that AI poses one of the biggest threats to the cultural industry and society, and it demands stronger protections in collective agreements and legislation. ACTRA actively campaigns for Canadian laws that require consent, compensation, and transparency when AI is used to replicate or generate performances. It also monitors AI developments, issues public statements, and engages in lobbying efforts to ensure performers' voices are heard in the regulatory process. The AI Information Hub serves as a living document that evolves with the technology, keeping members informed about emerging risks and the union's response.

**Q: What is the ACTRA-Ubisoft agreement and why is it important for performers?**
A: The ACTRA-Ubisoft agreement is a tentative collective bargaining agreement between ACTRA and Ubisoft, a major video game developer, covering performers who provide voice acting and motion capture work. This agreement sets minimum fees, working conditions, and protections for performers engaged in video game production, including provisions related to the use of artificial intelligence. It is important because it establishes industry standards for video game performers in Canada, ensuring fair compensation and safe working conditions. Ratification of the agreement by ACTRA members is currently underway, with voting open until April 29, 2026. The outcome will affect how Ubisoft employs performers and how performers are protected against potential exploitation, particularly regarding the digital replication of their performances. The agreement reflects ongoing efforts to adapt collective bargaining to the evolving digital landscape.

## Links

- Profile: https://bilarna.com/provider/actra
- Structured data: https://bilarna.com/provider/actra/agent.json
- API schema: https://bilarna.com/provider/actra/openapi.yaml